Marketing Specialist
Department: Sauder Team (Business Development Team)
LEAP A.I. is looking for a talented and driven marketing professional to join our dynamic start-up. As a key member of the Sauder team, you will play a vital role in promoting and positioning our cutting-edge AI technology to a broader audience.
The ideal candidate will have a passion for marketing and a strong understanding of the technology industry. You will be responsible for developing and executing marketing strategies that drive brand awareness and generate leads for our start-up. This will involve conducting market research, creating compelling content and using social media and other digital channels to reach our target audience.
Key Responsibilities:
Conduct market research to understand the target audience and develop marketing strategies to meet their needs
Create compelling content, including written and visual materials, to promote our AI technology and educate the public about its capabilities
Use social media and other digital channels to reach our target audience and generate leads
Work with the technical team to ensure that all marketing materials accurately reflect the capabilities of our AI technology.
Analyse the results of marketing campaigns to continually improve and refine our strategies.
Qualifications
Technological Skills
(Must Have)
As a marketing professional at LEAP A.I., it is essential to have a strong understanding of digital marketing and the latest technologies and tools available. This includes social media and content creation, as well as marketing automation tools and data analytics platforms. The ideal candidate will be familiar with these technologies and be able to use them effectively to drive results and reach our target audience. In addition, the ability to use design software such as Adobe Creative Suite to create visually appealing marketing materials is a must for this role.
Analytical Skills
(Nice to Have)
While not a requirement, it would be beneficial for the marketing professional at LEAP A.I. to have strong analytical skills and the ability to use data to inform and improve marketing strategies. This includes the ability to analyse data and insights from marketing campaigns, as well as the critical thinking and problem solving skills to identify and solve complex marketing challenges. These skills will help the candidate to continually improve and refine marketing strategies, leading to better results and greater success for the start-up.
Inter-personality Skills
(Nice to Have)
In addition to technical and analytical skills, it is important for the marketing professional at LEAP A.I. to have strong interpersonal and communication skills. The ideal candidate will be able to work effectively with cross-functional teams, work independently and as part of a team with a focus on results and delivering high quality work. Strong presentation skills and the ability to effectively communicate ideas and strategies to stakeholders are also important for this role. These skills will help the candidate to build positive relationships with colleagues and stakeholders, leading to greater success for the start-up.
